Social media usage and impact

Are you missing your school friend? and do not know where he/she is currently residing? You just need to open Facebook and type her/his name on search then you will be able to connect with your old friend. Social media has decreased distances among people. There was a time when people used to wait for letters for many days and travel long distances just to meet with their loved ones. However, social media has brought change magically. Now people can see and talk anytime for hours through WhatsApp and Skype even with people who are residing in foreign countries. Social media is the most important accelerating tool of globalization. It is the platform where people interact with each other from every corner of the world. Social media is used for many purposes. For instance, to get knowledge, to make new friends, to find the location and for business purposes. Owing to its rampant usage, the world now becomes a global village. It has discarded the traditional way of business dealing with customers and interacting with people around the world. With the advancement in technology, more and more avenues have been developed for the usage of social media. For instance, laptops, mobile phones, tablets, etc.

Different usages of social media 

To connect with people: 

Social media has provided the platform where people around the world show their connections. Friend list in Facebook and WhatsApp gives pride to people for having a connection with so many people. It also helps in connecting with loved ones who are away from their family for study or job purposes. Owing to social media people are now assured of the safety of their family members who are living far distant from them. Social media has also provided an opportunity for knowing different cultures and ideas of people who are living in another part of the world. 

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For doing businesses: 

Social media has made life easier for people who are involved in different kinds of business. Social media has provided them the opportunity for marketing of the brands and ways of investment through WhatsApp and Facebook statuses. Both buyers and sellers may live far from each other still able to deal through social media. Online shopping has got much promotion during lockdowns due to the Covid-19 situation. In this crucial time, people who lost their jobs and physical businesses, turn towards online businesses through social media.

social connection

To know the location:  

In today’s world when people are stuck in unknown places, they google the location map and then they find their destination. Nowadays, people who are new to any area never worried about their stray. Social media has created many avenues to facilitate people to find any place they never knew before.


To get updated about social issues:

In previous times, any evil thing that happened easily got obscured. However, in the current world where the writ of social media is very strong, every kind of social issue gets more visibility. People are now updated about every issue with facts that happens in any part of the world. Social issues awareness leads people to work for societal betterment. In different social media platforms like Facebook, WhatsApp like-minded people create groups for social change and share their daily activities for that cause. People also get knowledge about uprisings happening in any part of the world, like an uprising in Myanmar as the result of the coup. Especially in the covid-19 crisis, the usage of social media increased. According to the Statista report, there is a significant increase in social media usage in U.S 65 minutes daily, compared to 54 minutes and 56 minutes the years before. The amount of time spent on social networking is expected to remain stable in the upcoming years.



Social media has also provided tools for entertainment. New avenues have now been created for entertainment purposes. These are Tik Tok, Snack videos, etc. Its usage increased during covid-19. Owing to the covid-19 situation people were in quarantine. In that boredom time, people find this tool as useful to entertain people. Study shows that 180 percent growth in its usage among 15–25-year-old people during the pandemic. 

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Impacts of Social Media

Social media has rampantly changed the lifestyles of people. It has posed negative as well as positive impacts in people’s lives.

Negative Impacts

Wastage of time:

One of the misuses of social media is that it wastes a lot of time. It attracts youngsters most that result in their low performance in their academics. Social media is like a sea, where one can find useful material for study as well as non-useful material which attracts most and there is not any button to stop the access of non-useful content. That is why most of the parents are worried about their children that they want mobile at an early age and less attentive towards their studies. Their focus diverts towards distractors present in social media that hinders their mind to get academic knowledge. 

social clock

Health issues: 

Rampant use of social media has also caused health issues. Especially weakening of eyesight. Those people who become social media worm they mostly do not take a meal on time sometimes skip meal this results in weakness and lack of energy for physical work. Thus, social medial deteriorates the health of a person.

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Impact norms of society:

People who serve most of the time on social media, they get inspired from different cultures and ideologies. This led them to decrease in their interest and leaning towards their cultural norms. Social media impact on behavior, attitude, and beliefs of people. It has the power to change the very outlook of the person. One research has found that “social norms will move at a faster rate based on people’s rate of consumption of social media,” Leonhardt. 

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One of the dangerous side effects of social media is cyberattacks or cybercrimes. These are rampant in today’s world. sensitive information of a country or personal information of people are not safe on social media. These can be misused if they get hacked by evil people. One report says that in 2019IC3 received a total of 467,361 complaints with reported losses exceeding $3.5 billion.


Positive impacts

Sharing of knowledge:

One positive impact of social media is that it led people to share knowledge regarding different domains which create interest in people to learn and to read from different sources. Many research papers are available on many websites in Scholar google. This creates eagerness in people about knowing different ideas and many books. This led to an interest in many young people for searching and getting knowledge. 

social network

Harmony among people:

Interaction of different parts of the people has developed harmony among people and in their ideas. This is a positive sign as it decreases the chances of conflict and doubts about people living in different countries of the world. For instance, there have been political skirmishes in India and Pakistan. However, their civilians interact with each other through social media, and they get entertained through each other’s showbiz industries.


Online education:

Social media also developed many other ways of maintaining teacher-student relations. Especially in the covid-19 crisis in which almost 1 billion students around the world get affected because physical education became impossible. Many institutes turn towards online classes through zoom. Therefore, we can say social media has played a greater role in the promotion of education during the covid-19 situation.

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Social media plays a very significant role in our daily life. It has changed the lifestyle of people. It provides a platform where people from different parts of the world can interact at minimum cost. It has made life easier as it has provided different business and education opportunities. Now students can take courses from different universities online. As a coin has two sides so the social media has some uses as well as misuses it depends upon the user of the internet how he/she uses it. CLICK HERE

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